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GUCCI Public Relations AssistantGucci - New York, NY
posted 30+ days ago

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.

Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.

Job Description

Role Mission

The role of the Public Relations Assistant is to support the department in driving the brand’s overall awareness through daily communication with the media and to help generate high quality product editorial for the brand in North America. The assistant works directly with the regional and worldwide (WW) teams to support the US and Canada markets, and provides daily support to the Public Relations team.

Key Accountabilities

  • Maintain men’s sample inventory;
  • Manage sample delivery shipments from Italy;
  • Support the team in completing seasonal sample order;
  • Communicate with national and regional magazines to facilitate product requests;
  • Manage relationships with junior level editors;
  • Supply credit information to all magazines;
  • Coordinate all incoming and outgoing PR samples;
  • Prepare and disseminate daily press clippings;
  • Disseminate press releases to media to support news, product launches and VIP dressing;
  • Monitor and report on competitor brand activity;
  • Generate monthly DMR print and digital reports as well as recaps of coverage, product launches and events;
  • Coordinate all editor giftings;
  • Liaise with the regional and WW teams to coordinate samples when needed.

Key Requirements

  • Bachelor’s Degree with at least 1+ years’ experience working in the fashion industry;
  • Sample trafficking experience either at a fashion brand or on the agency side;
  • Experience working with stylists and editors;
  • Proficiency in Microsoft Office (Excel, PowerPoint, Outlook, etc.) and FashionGPS;
  • Strong interpersonal and relationship-building skills;
  • Appreciation and understanding of the luxury fashion industry;
  • Knowledge of DMR reporting a plus;
  • Must be highly organized, detailed oriented and able to work in a fasted paced environment;
  • Strong writing and verbal skills.

Key Behaviors


Considerate Thinker

  • Sees the big picture and understands how own actions and decisions impact others and the organization as a whole

Solutions Developer

  • Actively scans the environment for new approaches, blending different ideas to come with creative yet effective solutions


Accountable Achiever

  • Actively gets things done, raising the bar for performance, and taking accountability for own actions

Agile Advocate

  • Driven by the sense of urgency, promotes change and takes smart risks in pursuit of goals


Connection Builder

  • Builds trust-based relationships across boundaries and encourages collaboration
  • Adapts own style to communicate impactfully

People Enabler

  • Empowers others by providing autonomy and encouraging self-expression, valuing, and amplifying each person’s uniqueness


Continuous Learner

  • Is self-aware, curious to learn and seeks feedback from others to continuously grow, always putting improvement over comfort

Talent Builder

  • Provides constructive and on-going feedback, coaches and helps others to achieve their full potential

Work Authorization

  • Qualified candidates must have the proper work authorization to work in the United States.


Job Type


Start Date



Full time


Gucci America Inc

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