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Public Relations & Celebrity AssistantCartier - New York, NY
posted 30+ days ago
Reference Code: 48599

Public Relations & Celebrity Assistant

New York, NY, US

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 7,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.

At Cartier North America, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities

The Challenge

The role of the Public Relations Assistant a vital part of the department in driving the brand’s overall awareness through public relations & celebrity initiatives to generate qualitative visibility for the Maison in North America, as well as supporting Global opportunities taking place in the region. The assistant works directly with the local and worldwide (WW) teams to support the US and Canada markets and provides daily support to the Public Relations & Celebrity teams.

Your day-to-day consists of cross-functional communication between boutique & corporate teams for product loans, attending photoshoots & fittings, executing the processes necessary to support our initiatives from the Cartier New York Mansion, leading all gifting initiatives in New York. Networking, building relationships, and creating memorable experiences are at the core of our principles, and we hope you are as excited about public relations & celebrity initiatives as we are.

What You’ll Do

Liaison for logistics between the NY Corporate teams, NY Mansion, and external parties – with a focus on loans from USD2 or Mansion product:

In-Boutique Functions:

  • Act as a dedicated point of contact to the Mansion for PR & Celebrity – communicating with mansion sales team on stock availability, as well as merchandising to replacing display pieces that go to shoots & fittings
  • Execute SAP processes, logistics and shipments for editorial, influencer and celebrity pulls; partner with Mansion Richemont Logistics team to complete all necessary processes; ensure inventory is returned and reconciled in systems

  • Updating look books based on availability, new launches, boutique transfers, and more – should be updated regularly to ensure accuracy and reflect strategic collections.

  • Handle inventory control including movement within Boutique Inventory Tool and PR stock, tagging, quality control, organization, protection, cycle counts, auditing, and reconciliation/problem solving

  • Lead for all Mansion loan pick-ups and returns & quality control check

  • Lead point of contact for all PR & Celebrity appointments in Mansion – including VIP discount purchases, Mansion filming, service repairs, walk-throughs with New York publications, editors, e-influencers, stylists, fittings and more

Corporate Office & Off-Site Functions:

  • Arrange security for all shoots taking place in NY, as well as occasionally outside of NY

  • Handle the pieces on-site, as needed, including support in the coordination of NY-based photoshoots and celebrity fittings

  • Key point of contact and leader for gifting & treatment –with a focus on gifting FOC, special orders, VIP discount orders, tailor-made brand image moments & events, etc.

  • Enters coverage for treatment reports and support with yearly holiday gifting program.

  • Track analytics & ROI from New York-based photoshoots and activations

  • Organizes all shipping including local messengers; ensures that shipments executed at a high standard and paperwork is prepared correctly

  • Tracking shipments to monitor progress of packages and escalates any issues

  • Support press clippings for editorial coverage across print, digital and social, including ensuring that all magazines and newspapers are properly tagged, clipped and managed through an online and in-person database

  • Perform general administrative duties including maintaining organized press library, archiving, scanning, packaging, gift wrapping, etc.

  • Creates calendar alerts for all NA cross-departmental deadlines

  • Updates managers with important daily media alerts with highlights and notes

  • Please note the above tasks are to provide an indication of the expected tasks but this list is not exhaustive of all activities

What you need to succeed

  • You are an expert communicator & have impeccable attention-to-detail! Enthusiastic & passionate about luxury retail, Cartier’s history, heritage and craftsmanship. You must be able to manage a high volume of photoshoots & fittings (1,000+ per year), while maintaining strong relationships with external partners and internal team members; with 1-2 years’ experience in communications, concierge services or retail logistics – luxury or fashion experience is preferred. No position is too small. No partnership is too little. You must love to work as a team; sharing resources, energy and boutique environments. You must have the ability to wear multiple hats while maintaining flexibility in your approach to meet the needs of boutique level and corporate leaders.
  • We use SAP, Microsoft (Excel, PowerPoint, and Word) and DMR daily - you must be digitally savvy. Given the nature of Public Relations & Celebrity Initiatives, the ability to demonstrate tact and discretion is a must. A few more things we look for: flexibility to adapt quickly, ability to juggle multiple projects simultaneously, expert in managing complex logistics, agility to adapt to change & last minute requests, skillful communicator especially when working with key opinion leaders and challenging circumstances, ability to influence & negotiate, and strong presentation skills. If you're interested in telling us about yourself & learning more about our culture, principles, & company please apply.

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